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The EMT public bus service in Palma has launched a campaign that is entitled “People who accompany people” in order to bring bus drivers and bus users closer together. The campaign, which will last three months and for which five recently retired drivers have been employed, is designed, according to the mayor, José Hila, to highlight the human qualities of EMT personnel and to draw them closer to the public, who can then recognise the work they do. “It is important to stress the value of the service that the drivers provide in order to improve the relationship with users.”

Hila says that the town hall is committed to public transport and, therefore, it will be looking to take on more drivers (there are currently 31), to increase frequency of services and to improve working conditions. The transport councillor, Joan Ferrer, says that the campaign will involve the lines 3, 5, 11, 12, 14 and 16 and will also be publicised in 25 locations.