Keeping tourists informed.

24-03-2016MANUEL BRUQUE

Calvia's tourist information offices attended to 147,506 users last year. Of these, German visitors represented the highest percentage - 31.2% - followed by British (30.2%) and Spanish (20%). An average of 407 people were attended to each day, and approximately one in twelve of all tourists who came during the year.

There was a notable increase in the number of French visitors last year - up by over 14% - while consultations with German and Italian tourists rose significantly (9.5% and 6.5% respectively). Those with British visitors actually fell - by 4.4%. Reflecting the lack of Russian tourists in 2015, consultations declined by 89%.

In 2016, the tourist information offices are once more involved with local hotels in the Winter Europe programme, the free guided activities for visitors staying in hotels during the low season from October to April.

Calvia has a commitment to tackling seasonality and so improving employment and overall economic activity in the municipality. As part of this, the tourist information offices perform an important function in assisting visitors at a time when a substantial part of the general tourism "offer" is closed. In fact, the offices receive more tourists in the lower months of March, April, May, June, September and October than they do in the peak summer months of July and August. Average "traffic" levels were 14.2% higher in the lower months than the average in the peak months. In the quietest months of January, February, November and December, the offices attended to 16,554 people.

In addition to tourists, the offices also provide certain municipal functions such as town hall registration and residence certificates for discount travel. In 2015, over 56,000 people in the four offices were attended to in this respect. More than 40,000 certificates were issued.

The offices are open 362 days a year. Certified with the Q mark for tourism quality, the offices fall under one of two Q quality systems implemented by the town hall; the other is for beaches. Both comply with external audits of quality standards set by the Spanish Institute for Tourism Quality.

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Steve Riches / Hace over 2 years

If you use the information office along the seafront in Palma Nova the qualty of help you get is a lottery. Generally, someone sits behind a desk and lets people fend for themselves by rummaging the various leaflets. Basic and rude. More interaction is needed with some enthusiasm shown for promoting the island - however the parochial nature of what is on offer means that if you wish to day-trip to Soller, for instance, the knowledge of what's going on there is zero. Exactly the same attitude pertains if you go into the Soller office and ask about what's on in the Calvia area. The whole lazy tourism set up in Mallorca needs a kick up the backside - but don't hold your breath because the real concept of island-wide reciprocal customer customer service would require a shake-up of cosy cartels.

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