The Thomas Cook name will live on.

01-11-2019Phil Noble

Fosun Tourism, a division of the Chinese conglomerate, is to acquire the Thomas Cook brand name. Included in the deal, which is worth eleven million pounds, are the Casa Cook and Cook's Club hotel brands, both of which are used in Majorca.

Fosun chairman Qian Jiannong, says that his company had "always believed" in Thomas Cook's brand value. Fosun had at one point looked as if it might be the saviour of the whole Thomas Cook business, having pledged half of a 900 million pound rescue deal. This eventually fell through because banks were demanding a further 200 million pounds.

The Fosun interest in the Thomas Cook brands had previously been flagged up and was reported on in The Bulletin on 4 October.


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Stan / Hace about 1 year

I hope they learn the lesson of failure from the TC Executive. With HAYS operating all the Shop Outlets, and assumedly the Fosun maintaining the T C name. Perhaps credibility and trust in the product may return. But many lost money. A lot of Staff lost jobs throughout the World. Aircraft that were Leased to TC are stood idle . Which is not good for their future operations. If those Aircraft are put back into service. These Companies must ensure they are not too big, or they will fall just like T C did.