The councillor for tourism and sports, Andreu Serra. | Consell de Mallorca
The Council of Majorca will next week launch a tourism promotion campaign aimed at attracting tourists from the other islands in the Balearics. With a theme of going to "the other best island in the world", the Council's tourism department wants to highlight Majorca as the perfect place to unwind, take a holiday and enjoy all that the island has to offer. An aim is to make a positive out of the current situation, emphasising that proximity is necessary and is also more sustainable and favours better use of resources.