by MONITOR
FROM time to time the Israeli government complains that its policies are deliberately distorted and misunderstood by its critics. It points out that although it is the only true democracy in the Middle East many of Europe's citizens and some of its governments prefer to take the side of the Palestinians in their disputes with Israel. Just recently, the Israeli government decided to make greater efforts to project the positive side of Israel by means of a new public relations campaign. The fact is, however, that public relations can achieve very little if there is a serious problem about the product it is promoting. For reasons that are apparent to anyone who watches the TV news bulletins regularly, Israel is not an easy sell and its problem is exacerbated by policies that seem to the outside world crude and counter-productive.
PR PROBLEM
30/05/2004 00:00
Also in Holiday
- Spain wants Britons to show they have 113.40 euros, £97, per day for their holidays
- Sunloungers set ablaze in Alcudia
- Spanish pensioners stuck at Palma Airport for fourteen hours
- Over two hours for Britons to get through Palma airport queues
- Palma Airport passport control "collapse" put down to unscheduled flights
No comments
To be able to write a comment, you have to be registered and logged in
Currently there are no comments.