07/03/2017 00:00
The tourist season is about to get underway and the island is on course for yet another record season. In fact, it has got to a point that the local authorities no longer need to promote the island during the summer months; Majorca simply sells itself. But this can be dangerous because it could mean that everyone just sits back in the knowledge that the island will always be a successful tourist resort.
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Mallorca has it all but they never promote using Social Media which is the way to sell. They are not offering up market holiday rental apartments - old hotels need to transform to this model, to increase the diversity offered. It has walking, cycling, wine industry, amazing architecture, stunning markets, beautiful inland villages, incredible mountain range, waterfalls, almond blossom, dramatic winter fiestas and so much more. It has everything you need but no one grasps the promotion of it, so it will remain the same in the winter.
Having just returned for a week in Can Pastilla, I have to agree about the winter attractions. Apart from Palma Aquarium - Which is brilliant by the way - nothing was happening until the 1st March. We enjoyed the week in the winter sun that we had. However. To get families coming all year round. More definitely needs to be done.
Tourists will be put off by the French ATC Strikes. Winter Tourism will not happen , unless more Winter Attractions are developed. This lack of Winter Trade has been discussed since the 1980's that I am aware of. That's 37 years to date, that nothing has been achieved. Mallorca likes to have 6 Months rest. !!!. There will never be a Winter Tourism for the whole Island !!!.