The tourist season is about to get underway and the island is on course for yet another record season. In fact, it has got to a point that the local authorities no longer need to promote the island during the summer months; Majorca simply sells itself. But this can be dangerous because it could mean that everyone just sits back in the knowledge that the island will always be a successful tourist resort.

Initial forecasts show that many tourists are still concerned about the security problems in north Africa and resorts in the eastern Mediterranean and for this reason many are coming here. This is one of the reasons why Majorca is on course for a record season. But the island still needs to promote itself at the world trade fairs, especially winter tourism. The record seasons of late have meant that little or nothing is said about winter tourism any more. It has been quietly forgotten.

But, as I have said in this space on countless occasions, Majorca could easily be a 12-month-of-the-year holiday destination. If this were the case it would help ease some of the pressure on the key summer months. It is rather sad that some of the top holiday resorts become ghost towns in the winter, especially when I suspect there are many tourists who would be interested in coming here if only the hotels were open and there were more winter flights.

So Majorca can look ahead to the summer with confidence. The tourists are coming but don't take them for granted.

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Sarah / Hace over 4 years

Mallorca has it all but they never promote using Social Media which is the way to sell. They are not offering up market holiday rental apartments - old hotels need to transform to this model, to increase the diversity offered. It has walking, cycling, wine industry, amazing architecture, stunning markets, beautiful inland villages, incredible mountain range, waterfalls, almond blossom, dramatic winter fiestas and so much more. It has everything you need but no one grasps the promotion of it, so it will remain the same in the winter.

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f4phixeruk / Hace over 4 years

Having just returned for a week in Can Pastilla, I have to agree about the winter attractions. Apart from Palma Aquarium - Which is brilliant by the way - nothing was happening until the 1st March. We enjoyed the week in the winter sun that we had. However. To get families coming all year round. More definitely needs to be done.

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S. / Hace over 4 years

Tourists will be put off by the French ATC Strikes. Winter Tourism will not happen , unless more Winter Attractions are developed. This lack of Winter Trade has been discussed since the 1980's that I am aware of. That's 37 years to date, that nothing has been achieved. Mallorca likes to have 6 Months rest. !!!. There will never be a Winter Tourism for the whole Island !!!.

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