I remember it was a hot July afternoon more than 20 years ago. Sir Richard Branson, then Britain's most successful businessman and admired by all, was meeting the Mayor of the tiny municipality of Banyalbufar on the west coast. Branson owned a third of Banyalbufar through his purchase of the Son Bunyola estate and adjacent farms. In fact, locals had changed the place-name sign to Virgin town! But this was not a courtesy call.