A week today the first direct flight between New York and Palma takes off courtesy of United Airlines and by all accounts seats are selling fast, in both directions. This is partly thanks to a momentous promotional campaign led by the Council of Mallorca in the States but also demand in Mallorca - most people I know on the island either travel to New York on a regular basis or have always wanted to go, so now is their chance.
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Until recently (~5 years) Americans had never heard of Mallorca and it was never on the radar of most American tourists. Aside from the generous resources thrown at marketing the balearics in the US and Canada (suspiciously beginning just after Brexit), I have to believe the majority of the awareness has come from Hollywood movies filmed here, and Hollywood celebrities buying homes here. That's been all over the media. TripAdvisor named Mallorca the "chic" Destination for Americans this year. Anyway, I've heard more American accents this year than ever before. it appears to be gaining success. British accents are still pretty rare though. But I don't frequent the British resorts.