A MISSION made up of representatives of no less than 15 Chinese tour operators is to visit Majorca in the next few months to assess the island as a possible holiday destination for their compatriots.
Following its successful economic development in recent years, China is looking to be a promising key client country, said Joana Maria Borras, Palma Councillor for Institutional Relations in Tourism, Commerce and Consumer Affairs, yesterday. She explained that the visit by the tour operators is the result of groundwork laid by Pedro Oliver, Managing Director of Majorca's Institute for Tourism (Imtur) when he was heading a Balearic delegation at the Pacific Asia Travel Association Fair held in Hangzhou at the end of September this year.
Although Borras was unable to be specific about the date of the visit, she believed that it would take place in the first quarter of 2010. She said however, that it was not the only place in Spain which the Chinese, often well-to-do women travelling in family groups, had earmarked for visits. They were also to go on to Seville and Bilbao, two cities with which Palma has tourism association ties. It is likely therefore, that if the Chinese were to opt for Spain as a tourist destination, trips would consist of a three-centre holiday embracing Palma, Seville, and Bilbao. However, said Borras, Palma will play a key part in the package deal because it will always be in Majorca where the visiting Chinese will land and take off.