London.The Balearics is to have a 400 square metre stand at the World Travel Market (WTM) in London, from 5th to 8th November, Tourism Director Jaime Martinez said yesterday. The move comes in response to criticism of limited exposure of the Balearic offer in previous editions of the WTM.
Martinez said that as well as plans for the Balearics to appear at around 100 tourism fairs, the Islands will for the first time be installed within the Spanish Tourist Board pavillion at the Berlin Travel Fair (ITB). Socialist MP Antoni Diéguez had described previous Balearic contributions to the ITB as being no more effective than a beach bar .
Martinez, meeting yesterday with Spanish Tourist Board director Manuel Butler, said that it was the Balearic appearance at the World Travel Market which had been top of the agenda.
Martinez and Butler analysed the position of the Balearics as an international holiday destination and what the region has to offer. The two men discussed promotional plans for next year along with market strategy and statistics. Martinez said that the budget for next year still hasn't been firmed up although it is expected to be in the region of 2 million euros.
He however claimed that more money for tourism promotion doesn't necessarily mean a better presentation. He furthered that even though prospects for the Balearics in September are excellent there are no exact forecasts for the coming winter season. He said bookings at the end of the year and the start of 2013 are not expected to be encouraging. He explained that the main feature of future plans for the tourist industry in the Balearics is to lengthen the season and to introduce the new Tourism Law which will govern the reform of outdated tourist establishments and set new standards. Government meanwhile is to make it easier for tourist businesses to open all year round.
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