THE Council of Majorca and the Covib Balearic Veterinary College have launched a new campaign to increase pet owners' awareness of the need to have their pet fitted with a micro chip.
Pet owners, in particular dog owners, have been obliged for some years now to have their animal micro chipped and this new initiative comes as part of a new pet care management scheme drawn up by the Council of Majorca and Covib with the full cooperation and support of all of the island's local councils, animal refuge centres and vets.
The campaign is going to be first mounted in Majorca but it will eventually be taken Balearic wide.
The awareness campaign will feature a series of posters which are going to be distributed to local councils, veterinary surgeries and animal refuge centres.
Councillor of Majorca, Cosme Bonet, explained yesterday that the island council has got involved to help local councils manage the care of pets, in particular dogs, and distribute and fit the micro chips.
Participating local councils are also going to be given micro chip readers if needed. Apart from enabling local councils and Local Police to immediately identify where any stray or lost dogs come from, the micro chips are also an important tool in the campaign to control dangerous dogs.
They also enable the authorities to trace stolen dogs and vets to maintain a regular check on the health and welfare of the animal.