MAJORCA'S World number one tennis star, Rafael Nadal, is going to be headlining a Balearic promotional road show in the UK this year as part of the Spanish Tourist Board's A Taste of Spain programme.
This year, the taste of Spain marketing event is going to be taking place in five locations starting in Liverpool next month and the Balearics is going to have a strong presence at each and every one of the promotional events.
From Liverpool, the road show travels to London where this year, two events are going to be held.
The first is a two-day marketing event at Canary Wharf on May 12 and 13 then the big one on June 6 when Regents Street is closed off for the day and literally taken over by all the main tourist regions of Spain.
The road show then travels to Leeds and this year's promotional campaign will finish in Edinburgh in the middle of July.
Every participating region will be trying to show off its very best qualities and tennis fans will be able to get close to the Rafa Nadal mascot' who will be on hand to demonstrate his killer serve, whilst Majorca will be challenging all budding Miguel Angel Jimenez's to the longest putt competition as part of the island's drive to promote sports and activity tourism.
Those who watched Spain storm to glory in the World Cup will also be able to try their pitch perfect skills in the football simulator.
Gastronomes in the crowds will also be well catered for with Spanish cuisine renowned internationally and some of the best regional cuisine will be available to sample.
No Spanish festival would be complete without paella and the one being cooked by the Region of Valencia serving over 1000 people and made from only Spanish ingredients, a perfect way to tempt the crowds.
From Salou and Cambrils in the North there will be olive oil, olives, nuts and dried fruits and the sun drenched and smallest of the Balearic islands, Formentera, will be taking local food and wine to the UK and the region of Galicia known for its palate tempting food and drink will be offering a fortifying liquor alongside the Spanish Tourist Office that will be offering Spanish wine tastings.
Since the Taste of Spain initiative first took place, it has grown from strength to strength and become a key part of the country's promotional campaign in the UK.
Over the years, Majorca's devil dancers have taken to the streets of London and Liverpool as have Minorca's famous horse riders and the Spanish Tourist Board says that the results from consumers are very positive.