THE director general for Promotion, Eduardo Gamero, and the head of Turespaña, Amparo Fernandez, have decided to encourage promotional campaigns in Europe via the use of new technology. The two were meeting in the headquarters of Turespaña to discuss their collaboration agreements. They also signed an agreement so that students of the Hotel Management School would be able to work in Spanish Tourism Offices (OET) throughout Europe. Gamero highlighted the willingness of the Balearic Ministry of Tourism-Ibatur and Turespaña to cooperate, “which is very satisfying is all aspects”. One of the main novelties of this meeting, according to Gamero, was the agreement that students of the Hotel Management School should be able to work in the OET offices in Europe, among them Dublin, Warsaw, Milan, Brussels, Paris, Berlin, London and Copenhagen. “This will allow students of the Hotel Management School to work in these offices in 2007, where they will learn about these markets in order to help them with their work. This will allow us to obtain direct information about what is happening which will be additional to the information sent to us by the offices”, said the director general for Promotion. The OET offices are the promotional and publicity arm of the Secretariat for State for Tourism. They coordinate events in the autonomous regions and carry out publicity campaigns, while at the same time monitoring the demand day to day. It is the changes in demand which produce new promotional activities to promote new ways of doing business, mainly the internet and the use of low cost airlines. Gamero also announced that next year in Palma the Triton Convention will be held, at which 1'200 British travel agents will be present.


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