Cala Millor is hoping to become a centre for cultural tourism. The consortium of Sant Llorenç and Son Servera town halls and the resort's hotelier association is to place emphasis next year on cultural tourism, a key aspect of which will be an urban art route. This will involve artwork on walls of electricity substations, of buildings that might need a facelift and of schools. The aim is for them to make public spaces more appealing and to attract tourists.
Murals are to be done by a local artist, Sandro Tath (known as Sath), who has been responsible for similar works elsewhere in Majorca. They will reflect historical ties to the sea, local food and traditions. Thirteen artworks are currently planned. The first phase of this will start in April next year.
The consortium will publish a brochure about the project in four languages. There will be an illustrated map of the route, images of the murals and information about the artist. A promotional video is to also be made.
Artwork on buildings is evident elsewhere in Majorca. Can Picafort is a prime example. Its Saladina Art Fest, held in October, has resulted in some stunning work, including that of Sath.
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