There are four stages for the Mallorca Live Festival. | Jaume Morey
According to a consultancy, this weekend's Mallorca Live Festival in Magalluf will generate 4.7 million euros. Sound Diplomacy calculates that there will be an increase of 1.1 million euros over last May's festival, with the total audience rising from 27,000 to 36,000. The firm estimates that spending on the festival by public authorities will mean that for each euro, the return in terms of financial benefit to businesses will be a factor of 13.