Businesses in Magalluf that are members of the CAEB restaurants association are looking to reinforce the transformation of the resort by adopting a brand name to convey the change. For now, this name is 'Ola Magaluf' (ola = wave), and it follows a previous one that the same businesses adopted. That was 'Waterfront', an allusion to the emerging beach clubs and to a distancing from the image of the strip, Punta Ballena.
The next wave for Magalluf's rebranding
'Ola Magaluf' is the name
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I'll believe it when I see it!