In Ibiza on Friday, the Balearic Government and the British Embassy and Consulate launched their latest joint campaign to promote the islands as a safe holiday destination and to restate zero tolerance for "tourism of excesses".
Balearics and Britain united against "tourism of excesses"
The Stick with your Mates campaign started in 2019
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Jules OYou’re hit the Nail on the head. It is probably what they mean but dare not say it. The Magaluf, playa de Palma, offering has been developed as a gold mine for years . The much vaulted high end luxury market . How much does it contribute to the island. How many families does it support Very little in comparison I suspect.
The Balearic government really do live in their own echo chamber. They need to get out more. Is there a uniform definition of what 'tourism of excesses' actually means? And conversely, what is not 'tourism of excesses'? I'd love to hear a definition that's agreed by all. In my view, it's a meaningless expression made up by local politicians for their own internal use, so that they can shake their heads simultaneously in disapproval. Or do they actually mean British (and German) working class youth tourism? Because if that's what they actually mean, and they don't want British (and German) working class tourists to come to the island, it stinks. And it's exceptionally short sighted.