"Although the Balearics have performed much better in attracting foreign tourists than other regions, the numbers are way down." | Toni Planells
In March 2010, when financial crisis was at its deepest, Turespaña unveiled its new promotional slogan - ‘I Need Spain’. The butt of some jokes on account of what could be added - I need Spain like a ... (add as applicable) - the campaign was nevertheless deemed successful. Need is a powerful word, and need has never been greater than it is right now.