HOW much would it cost the local authorities to buy 40 minutes of prime time TV on BBC1? You just couldn’t do it because it is simply priceless. All this week The Mallorca Files is offering the island some fantastic promotion. While not everyone particular likes the programme everyone agrees that it shows the island in a fantastic light. So why aren’t the local authorities using the programme or all the publicity surrounding it to promote Mallorca? It is not rocket science, they should be telling anyone who will listen about the merits of this programme and how fantastic the island looks. This is a golden opportunity which sadly will be lost.
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Totally agree, since Passport to the Sun in the late 90s, Mallorca has had amazing publicity that just has not been used by the authorities, its as if " we havent thought of it so it doesnt count" attitude. This has to be a think out of the box, use anything we can approach and embrace and run off the back of the TV programme