President Armengol with representatives from the town hall and business.

President Armengol today called on tourism businesses to work together with the public sector in further improving Magalluf. In the common pursuit of excellence, she invited the private sector to help to remake Magalluf a point of reference for foreign tourism.

The president was looking around the new-look hotels and other establishments in taking part in an "open doors" session in Magalluf that had been co-organised by Meliá Hotels International and the town hall. Of the Calvia administration headed by fellow PSOE politician, Alfonso Rodríguez, she highlighted its "important role" in seeking tourism of a greater quality, while she thanked and congratulated Meliá for the "new opportunities" it was providing in the resort: "Longer seasons, more stable employment and more sustainable tourism that reduces the impact on the environment."

Armengol considered efforts in Magalluf in terms of government policy. "The government has a commitment to a better class of accommodation, of entertainment and leisure and of other businesses within the small to medium-sized sector (the non-hotel complementary offer)." For this reason, the ministry of employment, trade and industry has launched the "Souvenir Lab" project. This is intended to give a more modern and innovative image to traditional businesses.

The president recognised the need to "work intensively with tour operators and with the state" in order to accommodate demand for new services and to incentivise family and senior tourism.

A hundred people took part in the open doors session, among whom were Iago Negueruela, the minister for employment, trade an industry, and local business representatives in the resort.