The World Travel Market (WTM) in London, one of the "big three" European tourism fairs, is being held from today (Monday) until Wednesday. For the Balearics, the fair is of great importance, as the islands seek to recoup British tourism lost during the pandemic, return to the number of tourists pre-pandemic* and to also promote active tourism as a key element in addressing seasonality.
Majorca tourism
Mallorca's mission at London fair - all-year British tourism
"Mallorca, a year round training ground"
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